Ayesha Mustafa is a social entrepreneur, sustainable fashion expert and advocate for women’s empowerment. Prior to launching Everyday Phenomenal, Ayesha ran and grew Fashion ComPassion a socially responsible fashion retailer. Fashion and Social Development have always been her biggest passions. Besides her professional career, Ayesha has worked with various NGOS and social development organisations such as Grameen Bank, which work towards literacy, women empowerment and community development.
Ayesha’s work with Fashion ComPassion has been featured in publications such as Vogue, BBC, The Guardian, Grazia, Elle Arabia, TrendHunter, FT HowToSpend It etc. Ayesha is among BBC’s #100Women for 2014 and also works as a consultant to ethical brands, and speaks at various organisations and forums on sustainable fashion.